Facebook seemed like just another networking website like Orkut.com back in 2006. I remember being reluctant to join it – simply because I was happy – scrapping on my friend’s walls and joining stupid communities which were such a big deal back then.
Pressurized by my friends and siblings, I joined Facebook.
From 2006 to 2010: I’m amazed at the opportunities Facebook created for web developers, small businesses and giant brands alike. ‘Like pages’ – the most aggressive tool in the social marketing scenario is the catalyst for interacting with clients at root level and conditioning the fans’ minds for top of the mind Brand recall. People are smarter now, they know they have the power to communicate directly through these Like pages and make better decisions.
I never had a community on Orkut and the term ‘Fan page’ seemed narcissistic. Still, I went on with the idea of starting a ‘Like page’ at the start of the year after I had shot my first wedding. I had reveled about its importance in my MBA’s Final year thesis [Which was on Internet & Social Media Marketing] but practically implementing it was an altogether different experience.
Eventually teenagers who were interested in photography and needed guidance contacted me but as we got the ball rollling, my like page grew larger and I finally found my target audience.
Now I’m thrilled to find prospective brides ‘inboxing’ and buzzing my digits! Also, what I love about this new era is that the ‘new age Muslim Pakistani’ bride is ready to take a leap of faith. She’s ready to choose a photographer found on Facebook for her BIG day. She keeps herself informed and seeks price quotes, she wants to know which camera I’m using (seriously!), she goes through my blog to check out my style of work, she wants to know if I own a studio as yet and if I would be available on the date she’d provide. She has realized that she has the power to make a decision for herself on her wedding. She knows the value of photojournalism style (Story telling imagery; Candid close-ups and detailed shots of the venue and the decorations) of photography and the amount of time & effort invested by me to document the moments in between the shoot. She appreciates how I take out time to communicate ideas and listen to how she would want her special day to be photographed. Last but not the least: She’s confident that she’s beautiful in her skin; radiant as the Henna on her hands and best of all, shes willing to put her trust in me; for making her feel as beautiful as she looks on the most awaited day of her life.
I thank you girlies, for being so totally FABULOUS! 🙂